Created to show Purdue’s impact across the state, we literally shot from the Indiana Dunes to the banks of the Ohio, and all points between.
Norwest Bank
How do you sell loans when the restrictions are tight? Sell them to people who don’t really need them. Oh, and my apologies to James Thurber.
Health Foundation of Greater Indianapolis
I grew up as a fat kid. So this project was near and dear to my heart. Just wish there’d been more money for media.
RediMed/StatCare
RediMed and StatCare merged but kept separate names. How do you get that across? By creating a character that goes to all of them.
Quadraspec/Purdue University
The big brains at Quadraspec are changing medicine as we know it. And thanks to Purdue, they’ve got a place to do it.
Lutheran Health Network
The other hospital in town was using scary ads. We thought going to the hospital was scary enough. So we went another way. Folks were humming “Sunny Side” all over town.